Turn Strategic Partnerships Into a Predictable and Scalable Revenue Channel

Attract High-Intent Leads Without Cold Outreach

Partners already have trust with your ideal buyers. We’ll show your team how to leverage that trust to generate warm, high-quality sales conversations without relying on cold outreach to prospects.

Grow Pipeline Without Growing Headcount

Instead of hiring more reps, learn how to turn partners into multipliers who help your current team scale outreach, drive qualified meetings, shorten sales cycles and close higher-value deals.

Scale Revenue Sustainably Without Burnout

Once your partner engine is up and running, it continues generating leads as long as your team keeps those relationships active. It’s a sustainable, compounding channel your sales reps can own and grow.

Unlock Revenue with the Partner-Driven Selling™ Workshop

We help B2B sales teams unlock new revenue by finding, activating, and scaling referral partners, resellers, and strategic alliances — creating a repeatable sales channel that grows without cold outreach or paid ads.

What You’ll Learn in the Workshop

  • How to Identify and Prioritize the Right Partners
  • How to Pitch a Partner-First Value Prop That Converts
  • How to Structure Commissions and Incentives Partners Love
  • How to Activate and Manage Partners Without Complexity
  • How to Apply the Partner-Driven Selling™ Framework

The 5-step system we teach in your private workshop — designed to turn partners into pipeline.

Workshop Discovery Call

"Chris is an expert in partnership sales. His work helped SWTCH Energy generate millions in new revenue."

- Ben Newell (CRO @ SWTCH Energy)

Meet Chris.

Hello Revenue Leader!

I’m excited you’re here and ready to grow with Partner-Driven Selling™.

I’ve helped generate millions in sales by leveraging partnerships.

People buy from people, and the right partners give you instant trust, warm introductions, and faster deals.

Let’s provide the tools to your team to find the partners that will transform your business.

Ready to scale? Let’s do this.

Book a Call

FAQ

What is Partner-Driven Selling™?
Partner-Driven Selling™ is a sales strategy that helps businesses generate revenue through partnerships, referrals, and strategic collaborations. Instead of relying solely on outbound sales, you build a network of partners who bring you warm, high-converting leads.
How is this different from traditional sales training?
Most sales training focuses on cold outreach and objection handling. This workshop teaches you how to build long-term revenue streams by leveraging trust, not chasing leads. It's about creating distribution through partnerships.
Is the workshop virtual or in person?
The 90-minute workshop can be virtual or in-person. In-person sessions are available for deeper implementation and hands-on training (travel costs may apply).
Who is this workshop for?
Sales leaders, founders, and B2B teams who want to scale without relying on cold outreach or ads. It's ideal for teams building channel or reseller strategies.
Do you help with playbooks or implementation?
Yes -- we offer strategic playbooks and hands-on support. Let's talk about what makes sense for your team. Book a call to explore options.

READY TO GROW?

Partner-Driven Selling™ Workshop